James Rubinstein My Personal Website

11Mar/090

Farmer’s Marketing

Since graduation last year I've been working at the Anderson County Farmer's Market. While that may seem a far cry from Human Factors, it isn't.

Much of the work we've been doing at the Farmer's Market has revolved around putting together some new and interesting programs to help put more money in farmers' pockets. To that end, Brandon, Allison, Diana, and I have created the Anderson County Farm & Food Plan. The Farm & Food plan is a comprehensive, system based approach to solving the food problems of Anderson County. The chief food problem being "Why aren't we feeding ourselves?". Anderson County has plenty of "farmland" (quotations because it's not used for farming, but rather as a tax designation", and we spend half a billion dollars on food. With much of that money going to other states or countries, that's a big problem.

To solveĀ  this problem we took a User-Centered Design approach to these agricultural systems.

To get more detail check out the Farm & Food Plan

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